Naming products or services can be tough. There are basically two camps for naming: descriptive names or non-descriptive names. A descriptive name for Microsoft’s CRM system would be “Microsoft CRM” and a non-descriptive name would be “Microsoft Dynamics.”
In Malcom Gladwell’s book Outliers, he states that “the typical plane crash involves seven consecutive human errors.” It turns out real life plane crashes are not that cut and dry. Instead, plane crashes are much more likely to be the result of an accumulation of minor errors. This got me thinking about how projects go wrong at agencies.
Ever use your email inbox as your To-Do list? You know who you are. You think, I’ll just mark it as “Unread” and then I’ll remember to get back to it later. Nope. You won’t. At best, you might.
Sometimes it seems like we’re from different planets. Web developers talk in code (literally), and account people talk in deadlines. But we all have the same end goal. This presentation examines the complicated relationship between these two very different sides of the same team, and will outline several strategies to improve this sometimes-strained relationship.
Every agency person out there has war stories from their dealings with clients. And mind you, all those clients have the same stories about their experiences with agencies. These conflicts happen so often they almost seem inevitable. Almost. Here’s the bridge both the agency and client need to cross to have a successful relationship.
We all know interruptions in the workplace hurt productivity. The problem is, we know this in a very general way. Like how we know trans fats are bad for us, but if we’re honest, we don’t really know why.
Here’s a secret that weeds out the best agencies from the hacks. This is going to be a tough one for a lot of agencies out there to agree with. Ready?
It sucks when things aren’t clear. Right? Whenever there’s ambiguity around anything (like directions, expectations, rules, responsibilities, goals, etc.,) it causes stress. And stress is a real problem that can hamstring a business. It will cost you people, and hurt your processes. So it’s worth repeating: ambiguity causes stress and can damage your business. Here’s why it’s more dangerous than you think, and how to deal with it.
One of the first lessons I learned when I started out as an agency intern was about taking good notes. After leaving an exceptionally long meeting one day, a mentor of mine gave me very detailed instructions about how I should send my notes to the team. Instructions I still think about today.
There is one simple question that helps bring all business and marketing decisions into a sobering clear focus. This question should be painted across the walls conference rooms everywhere. It’s a question all marketers should be using to clearly select and articulate the differentiators they should be promoting. And it’s a question far too few businesses ask themselves.