Everything is obvious once you know the answer. Right? Once you know a product or service is proven then your decision becomes much easier, obvious, even a surefire bet. So as marketers, how do we create a scenario for our buyers where they feel they already know the answer?
What’s the difference between a high-end brand and an average brand?
If you’ve ever worked at a growing company you know what this means.
Make every communication as actionable as possible.
If you write someone an email, or leave a voicemail, give them enough information to make a decision.
Don’t leave a meeting or hang up on a call until everyone knows what they should be doing next.
If you find that you continually need a followup meeting, or a separate call to get things done, you’re wasting time.
It’s those last couple hours when you’re tired, unfocused and stressed that really take the biggest toll…
Growing a marketing agency is hard work. It requires a number of elements to come together and push it forward. Here are two critical things that an agency cannot grow without.
Marketers are the chasers of shiny things. In this field, flexibility can be a more desired trait than being a good planner. Why? Because it’s generally accepted that we work in a chaotic environment. Therefore constant triage is more of the day-to-day experience than dilligent execution of a strategic plan. This is not ideal.
Here’s four examples of how non-marketers plan and excel, and what we can learn from them.
Wait what? Hear me out. I spend a lot of time crafting marketing messaging. Always considering the mighty unique value proposition or the key differentiators or the Why-To-Buy statement. You know, standard marketing best practices. And I can’t help but think we might be losing something in the process. What is lost is the reason I hope you listened Serial.
Sometimes the ideas just pour out, and sometimes they don’t. When you’re coming up empty, it’s helpful to have some inspiration. I dare you to read through these four approaches to persuation and not have a new marketing idea by the end of the post.
While reading The Five Dysfunctions of a Team, I was struck by how important the first dysfunction (“Absence of Trust”) is. At first glance it seems straightforward, but it’s not. It’s not one of those touchy-feely issues. And it doesn’t have anything to do with trust falls. It’s a foundational issue that’s commonly ignored as fluffy team-building bs.
Here’s why you’re thinking about trust all wrong: