How Your Marketing Can Take Advantage Of The Brain’s Tendency To Be a “Causality Machine”

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Everything is obvious once you know the answer. Right? Once you know a product or service is proven then your decision becomes much easier, obvious, even a surefire bet. So as marketers, how do we create a scenario for our buyers where they feel they already know the answer?

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Beware Of Any Tasks That Require a Second Meeting

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Make every communication as actionable as possible.

If you write someone an email, or leave a voicemail, give them enough information to make a decision.

Don’t leave a meeting or hang up on a call until everyone knows what they should be doing next.

If you find that you continually need a followup meeting, or a separate call to get things done, you’re wasting time.

 

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4 Professions That Are Better At Planning Than Marketers

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Marketers are the chasers of shiny things. In this field, flexibility can be a more desired trait than being a good planner. Why? Because it’s generally accepted that we work in a chaotic environment. Therefore constant triage is more of the day-to-day experience than dilligent execution of a strategic plan. This is not ideal.

Here’s four examples of how non-marketers plan and excel, and what we can learn from them.

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Why I Want You To Listen To Serial, Hate Mushrooms or Be From My Hometown

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Wait what? Hear me out. I spend a lot of time crafting marketing messaging. Always considering the mighty unique value proposition or the key differentiators or the Why-To-Buy statement. You know, standard marketing best practices. And I can’t help but think we might be losing something in the process. What is lost is the reason I hope you listened Serial.

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3 Reasons Why You’re Thinking About Trust (and Your Team) All Wrong

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While reading The Five Dysfunctions of a Team, I was struck by how important the first dysfunction (“Absence of Trust”) is. At first glance it seems straightforward, but it’s not. It’s not one of those touchy-feely issues. And it doesn’t have anything to do with trust falls. It’s a foundational issue that’s commonly ignored as fluffy team-building bs.

Here’s why you’re thinking about trust all wrong:

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