One of the first lessons I learned when I started out as an agency intern was about taking good notes. After leaving an exceptionally long meeting one day, a mentor of mine gave me very detailed instructions about how I should send my notes to the team. Instructions I still think about today.
There is one simple question that helps bring all business and marketing decisions into a sobering clear focus. This question should be painted across the walls conference rooms everywhere. It’s a question all marketers should be using to clearly select and articulate the differentiators they should be promoting. And it’s a question far too few businesses ask themselves.
Everything is obvious once you know the answer. Right? Once you know a product or service is proven then your decision becomes much easier, obvious, even a surefire bet. So as marketers, how do we create a scenario for our buyers where they feel they already know the answer?
What’s the difference between a high-end brand and an average brand?
If you’ve ever worked at a growing company you know what this means.
Make every communication as actionable as possible.
If you write someone an email, or leave a voicemail, give them enough information to make a decision.
Don’t leave a meeting or hang up on a call until everyone knows what they should be doing next.
If you find that you continually need a followup meeting, or a separate call to get things done, you’re wasting time.
It’s those last couple hours when you’re tired, unfocused and stressed that really take the biggest toll…
Growing a marketing agency is hard work. It requires a number of elements to come together and push it forward. Here are two critical things that an agency cannot grow without.
Marketers are the chasers of shiny things. In this field, flexibility can be a more desired trait than being a good planner. Why? Because it’s generally accepted that we work in a chaotic environment. Therefore constant triage is more of the day-to-day experience than dilligent execution of a strategic plan. This is not ideal.
Here’s four examples of how non-marketers plan and excel, and what we can learn from them.
Wait what? Hear me out. I spend a lot of time crafting marketing messaging. Always considering the mighty unique value proposition or the key differentiators or the Why-To-Buy statement. You know, standard marketing best practices. And I can’t help but think we might be losing something in the process. What is lost is the reason I hope you listened Serial.