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I Worked For a Start Up. And It Failed.

When I first left the agency world, I wanted to do something different, something better, more fulfilling, and more meaningful. After a brief stint as a substitute teacher (don’t ask), I joined a promising young startup company with a vision of making the...

Decisions. Decisions. How To Move Forward.

We have an endless world of data and research resources at our finger tips. And sometimes we’re paralyzed by it. Unable to move forward until all available information has been thoroughly considered. We delay decisions, telling ourselves we need to more...

What is Ingredient Branding?

  Ingredient Branding is a marketing strategy where a component or an ingredient of a product or service is pulled into the spotlight and given it’s own identity. Everyone is familiar with the now famous “Intel Inside”, and it’s...

Three Things I (Don’t) Know By Now

Some posts don’t come out easy. I start and stop them. Over and over again. I may have more posts in draft than are published. I came across a prompt that said “what are three things you should know by now?” and this is what came out. There is no...

Cover-Your-Ass Marketing

Have you ever seen an ad with too many bullet points? Or a powerpoint? Or web page? Who decided to throw every possible brand attribute onto one page? What happened during the creative process that left the customer with so much reading to do? Here’s how it...

Complexity Is Easy

We often think of complex systems as something to be admired. And in some cases, they should be (like Google’s algorithms or The Wire). But too often we make our lives and work unnecessarily complex. What’s often overlooked is that complexity is easy to...