Select Page

The Medium Is The Message

It’s not only what you say, it’s how you say it. In fact the “how” significantly impacts the “what.” Don’t tell me how cool you are, show me. The choice of medium plays an important role in how your story is told. Example #1:...

Ship It Like SNL

Perfection is impossible. And worse still, it’s subjective. A good plan today is better than a perfect plan tomorrow. Saturday Night Live thrives on shipping what is good this week. The format of the show does not allow for the pursuit of perfection. It...

The Von Restorff Effect

Why do we remember the things we do? Why are certain messages or images memorable? Not just in advertising, but in the larger world? How do we process the worlds around us? To understand this we need to go back, way back. Let’s look at how the human brain...

Reducing Risk vs. Building Trust

Building trust? That’s one way to look at it… But what about risk? Paul Slovic is a founder of risk-perception research, a field started in the early 1970s. Much of Slovic’s research is focused on understanding why people react to risk the way they...

3 Examples of The Anchoring Bias in Marketing

In 1974 cognitive psychologists Daniel Kahneman and Amos Tversky identified what is known as the “anchoring heuristic.”  A heuristic is essentially a mental shortcut or rule of thumb the brain uses to simplify complex problems in order to make decisions...