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We think agencies are the best. But sometimes they need a little help.
The #1 Way To Maintain a Good Agency/Client Relationship

The #1 Way To Maintain a Good Agency/Client Relationship

  Every agency person out there has war stories from their dealings with clients. And mind you, all those clients have the same stories about their experiences with agencies. These conflicts happen so often they almost seem inevitable. Almost. Here’s the bridge both the agency and client need to cross to have a successful relationship.

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Branding In The Margins

Branding In The Margins

Image credit:Photo by Benjamin Suter from Pexels These are the small touches. The things someone had to really think about for them to even exist. It’s the attention to detail that luxury brands and high end restaurants excel at.

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Agency Production Meetings: Testing 5 Meeting Formats Over 2 Years

Agency Production Meetings: Testing 5 Meeting Formats Over 2 Years

  Marketing agencies use production meetings to balance the flow of client work against the available capacity on their production team to fulfill the work. Over the last two years I’ve been lucky enough to participate in an evolving production meeting structure experiment at a growing agency. Here’s the story of trying out five different […]

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17 Inspiring Brand Manifestos.

17 Inspiring Brand Manifestos.

Mission statements are dead. Those dull paragraphs, filled with vague aspirations of “to help people and businesses throughout the world realize their full potential”* are a way of the past. Today’s customers simply do not have the time or will to care about lofty and overly general objectives. We don’t have the attention to focus […]

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What is Ingredient Branding?

What is Ingredient Branding?

  Ingredient Branding is a marketing strategy where a component or an ingredient of a product or service is pulled into the spotlight and given it’s own identity. Everyone is familiar with the now famous “Intel Inside”, and it’s corresponding success. But why does it work?

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