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Why Your Meeting Notes Matter

One of the first lessons I learned when I started out as an agency intern was about taking good notes. After leaving an exceptionally long meeting one day, a mentor of mine gave me very detailed instructions about how I should send my notes to the team. Instructions I...

How To Charge More for a Hamburger

What’s the difference between a high-end brand and an average brand? The details. And how the details are described. It’s all about creating perceived value. Here’s how Applebee’s describes their burger: And here’s how gourmet burger...

When Your Signal Is Weak

It’s those last couple hours when you’re tired, unfocused and stressed that really take the biggest toll… Because staying late keeps you away from your family, your friends, your hobbies and of course, sleep. These are the things that inspire and recharge us....